Most people realize you cannot believe everything you see on the internet. While the web is a wonderful source of information, there seems to be an unlimited supply of schlock and poorly researched data as well.
While this is true of the entire internet, it is particularly true of video sharing sites such as YouTube. There is a fantastic amount of information available on YouTube and Vimeo. While much of this content is helpful, there is so much misinformation (and outright lies) that many people have developed a healthy case of skepticism regarding all web video. An online article and blog post, may carry more clout, simply because text packs more legitimacy.
That doesn’t mean that video cannot get your message out to the world. It simply means that some people will distrust video content more than text content.
This is part of the Series Video Has No Clothes You can read the entire series by clicking on the links below. Let me know whether you agree or disagree in the comments.
- Video Limitation #1: You Cannot Skim Through Video
- Video Limitation #2: Video Playback is STILL Not Universal
- Video Limitation #3: Video Content is Often Blocked by In-House Security
- Video Limitation #4: Video is often Perceived as Entertainment in the Workplace
- Video Limitation #5: Video Requires More Resources
- Video Limitation #6: Text May Have More Authority
- Video Limitation #7: How-To Videos are not as Informative as Text and Graphics
- Video Limitation #8: Many People Do Not Know How to Create Great Video
- Video Limitation #9: Video Takes Up Much More Bandwith
- Video Limitation #10: Search Engines Cannot Read Your Video