If you are interested in SEO (and you probably should be) search engines struggle to understand the video content. Search engines can read and interpret text. How much information they can glean from video is unknown.
You can tag and add text information to video, which will go a long way toward helping search engines understand what your video is about. That means you are adding text to your video, whether you are transcribing the audio, writing additional text material or linking to more information.
If you are going to do all the work of adding text to your video, you may as well publish that text on your blog or website. You will get additional SEO by supplementing your video content with well written text copy.
There are a number of very good reasons to add video to you content marketing strategy. For the foreseeable future, however, you need other mediums as well.
This is part of the Series Video Has No Clothes You can read the entire series by clicking on the links below. Let me know whether you agree or disagree in the comments.
- Video Limitation #1: You Cannot Skim Through Video
- Video Limitation #2: Video Playback is STILL Not Universal
- Video Limitation #3: Video Content is Often Blocked by In-House Security
- Video Limitation #4: Video is often Perceived as Entertainment in the Workplace
- Video Limitation #5: Video Requires More Resources
- Video Limitation #6: Text May Have More Authority
- Video Limitation #7: How-To Videos are not as Informative as Text and Graphics
- Video Limitation #8: Many People Do Not Know How to Create Great Video
- Video Limitation #9: Video Takes Up Much More Bandwith
- Video Limitation #10: Search Engines Cannot Read Your Video