Video Limitation #10: Search Engines Cannot Read Your Video

If you are interested in SEO (and you probably should be) search engines struggle to understand the video content. Search engines can read and interpret text. How much information they can glean from video is unknown. You can tag and add text information to video, which will go a long way toward helping search engines […]

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Video Limitation #9: Video Takes Up Much More Bandwith

You can store hundreds of text articles in the same space as a single medium length video clip. While online space has become much more affordable, there is still usually a limit on how much content you can store on your server, particularly if you are using a shared hosting plan. The usual remedy to […]

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Video Limitation #8: Many People Do Not Know How to Create Great Video

Software makers and camera manufacturers have done a wonderful job of making video production available to the masses. Still, making a great video requires more than hardware and software. It takes a certain amount of skill and experience to put together a compelling video. That video of your brother falling off his skateboard and tumbling […]

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Video Limitation #7: How-To Videos are not as Informative as Text and Graphics

Many video proponents suggest it is a superior method of distributing “how to” information. Why read about a process when you can simply watch a video? From where I sit, this is nonsense. Take car repair as an example. I can watch a video, and think I understand the repair procedure. When I am under […]

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Video Limitation #6: Text May Have More Authority

Most people realize you cannot believe everything you see on the internet. While the web is a wonderful source of information, there seems to be an unlimited supply of schlock and poorly researched data as well. While this is true of the entire internet, it is particularly true of video sharing sites such as YouTube. […]

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Video Limitation #5: Video Requires More Resources

You can write a blog post or article on any computer, tablet or smart phone. New computers might be faster, but any computer that can connect to the internet is sufficient to create on-line text. In contrast, video typically requires faster, more modern hardware as well as a variety of software. I’m not suggesting you […]

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Video Limitation #4: Video is often Perceived as Entertainment in the Workplace

While video is an excellent method to deliver training and informative content to users, it is often seen as an entertainment medium. If users are reading text on their monitor, supervisors and fellow employees may assume that they are researching information needed for their job. Video, however, raises a concern that the employee is goofing-off […]

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Video Limitation #3: Video Content is Often Blocked by In-House Security

The web is available almost anywhere, including the workplace. Because the management at many companies see video as a way for employees to waste time, video content is often blocked. It doesn’t matter if the video helps the employee do his or her job better. All video is blocked. Typically, the user doesn’t even see […]

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Video Limitation #2: Video Playback is STILL Not Universal

When first I encounter a new video, I usually find myself questioning whether it will pay back on my equipment. I use a variety of hardware to surf the web, including desktops, laptops, tablets and smart phones. Many of these are the latest generation products and you would assume that they should be fully capable […]

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Video Limitation #1: You Cannot Skim Through Video

Anyone who studies web trends will tell you that most web viewers only skim through content on a new web page. Only after quickly scanning through the copy will they decide if it is worth the time to read the page more carefully. It is difficult to determine whether a video is worth watching, unless […]

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